360° Product Testing's staff represents broad and deep product expertise.

Buyers, governments, litigators, manufacturers, and marketers have all called upon 360°'s expertise for analysis of, and/or consulting on products, their systems, testing, and claims.

Available services range from controlled laboratory to on-site verification, testing and/or analysis, as well as providing product testing expert legal support for litigation.



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360°'s benchmarking service discovers the best performance being achieved from a group of products or services, and the relationship of others to that performance level.

Developed information can also be used to identify deficiencies in order to achieve a competitive advantage.



 Benchmarking Overview Video

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"Facts often kill a good argument."

360° has the resources, experience and expertise to objectively, and precisely, compare and contrast a broad range of products and services from a host of industries.

360°´s findings have been widely used for benchmarking, claim substantiation, litigation, marketing, R&D, and vendor selection.



 Comparison Overview Video

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360° developed test data can definitively answer pivotal questions such as...

How effective is the product in delivering the promised benefit?

In what ways is the product unique, superior, inferior or equivalent?



 Competitive / Comparative Video

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360° Product Testing employs proven proprietary recruitment systems to harvest reliable applicants who are unlikely to be of the usual study participant type (one who seeks to maximize earnings and free products through participation in as many studies as possible, with little interest in or intent of providing valid usage/study information).

Several to many thousand applicants will be screened over a period of days to a couple of weeks in order to yield the desired sample group from the target demographic.

Trials are commonly used to discover participants' perceptions and outcomes of the trialed products to include:

* Appeal,
* Effects,
* Preferences,
* Purchase intent,
* Quality,
* Satisfaction, and
* Suggestions.




 Product Trials Video

Reporting Tools Examples:

An expert product review is where 360° uses extensive testing experience and expertise to evaluate a product or specific aspects of that product. Based on such evaluations, 360° will identify potential issues and may also recommend or prescribe related improvements.

Expert reviews can be performed in tandem with product trials, where the expert review examines the root causes of issues flagged during the trials, or, where the findings and insights of the reviews are reflected in the product trial´s tasking.

Properly implemented documentation, packaging, product and promotional modifications based on expert reviews, with or without product trials, leads to more usable and satisfying products, positive referrals, fewer returns, and decreased after sale support.



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In this process, 360° employs "technically disinclined"™ participants from the product or service's intended demographic. These participants must set up and use the product for its basic purpose--just as they would at home, school or at work.

Our proprietary anthropological system is designed to reflect the expected experience of 90% of the product's owners, 90% of the time.

Many important refinements have resulted from this process over a wide range of products and years.



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With how much ease can average users comprehend setup/ installation/ assembly and use instructions? With how much ease can they enjoy the product's benefits?

Are accompanying instructions capable of quickly guiding average end-users in the successful completion of the setup/ installation/ assembly and use processes?

What is the legibility and effectiveness of included materials, e.g., documentation, labeling, etc.?



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Through 360°´s proprietary processes employing demographically appropriate users, manufacturers and marketers gain reliable insight into how well their goods are meeting design goals and user needs.

Testing is an anthropologically based predictive process that faithfully captures and documents experiences that represent typical individuals using the product/service in common applications.



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360°´s characterization service documents properties, qualities and/or behaviors of a product or service under test---specific attributes of interest, or the whole system.

Characterizations can be developed over a wide variety of conditions, configurations, and/or applications chosen by the client.



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"In God we trust; all others must bring data."

Can a competitor's or client's claims of being the "longest lasting," "easiest," or "most effective," etc. be independently verified?

360° has the resources, experience and know-how to document or contest claims for a broad range of products and services from a host of industries.



 Claim Testing / Verification Video

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Since a product or assembly's performance over time is critical to perceived value, support / warranty costs, and brand equity, 360° uses a device as a whole approach.

360°'s device as a whole approach matches robust test processes to representative product applications, which results in reliable and systematic testing of capabilities and durability.



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"If you don't like testing your product, most likely your customers won't like to test it either."

Working with precision instrumentation and processes, 360° systematically determines a product or service´s tested capabilities, effects and shortcomings.

If tasked with improving an observed limitation, 360° can mock-up solutions supported by the collected data, then retest in an effort to demonstrate meaningful changes to the noted limitation.



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"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."

To ensure a product behaves consistent with functional requirements, 360° systematically tests and analyzes feature responses to a broad range of typical and atypical interactions.

Documented findings are presented with detailed visualizations and analysis.



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Using precision instrumentation, 360° can ably test and/or analyze mechanical properties on most any type of item.

360° mechanical services include:

* Durability
* Failure Analysis
* Load
* Modeling
* Pull
* Stability

 Mechanical Testing Examples

Results are promptly delivered with detailed visualizations and analysis.



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""One good test is worth a thousand expert opinions."

360° Product Testing has been called on by leaders in manufacturing, marketing, and end-users for accurate characterization of component, product, or system level performance.

360°'s skilled and experienced technical staff delivers reliable results, even in the most trying of circumstances.



 Performance Testing Video

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